This Is Already a Great Deal
Opening Offer
$66,096
Asking Price
$68,140
Max Price
$68,140
- • Recent buyers paid ~$1,462 below MSRP
- • Sitting 47 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $912 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$64,026
Est. Invoice$66,160
Holdback (est.)$2,134
MSRP (Sticker)$71,140
Asking Price$68,140
Markup-$3,000
Est. Dealer Margin on This Car$4,114
Percentile19% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1747
Avg Markup-$1,462
Median Markup-$1,000
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory160 vehicles
Avg Markup (All Models)-$756
Avg Markup (F-150)-$4,786
% Below MSRP84%
Avg Days to Sell24 days
Avg Sold Markup-$262
Price History
Jul 9, 2026$70,140 → $68,140(-$2,000)
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