Deal Sheet: 2026 F-150 STX

Don Johnson Ford · Cumberland, WI · VIN: 1FTEX2LP4TKD71595

Negotiation Guide

Opening Offer

$47,901

Fair Price

$49,401

Walk Away Above

$50,030

• Recent buyers paid ~$1,259 below MSRP

Price Breakdown

Est. Dealer Cost$45,594

Est. Invoice$47,114

Holdback (est.)$1,520

MSRP (Sticker)$50,660

Asking Price$49,660

Markup-$1,000

Est. Dealer Margin on This Car$4,066

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold5235

Avg Markup-$1,259

Median Markup-$1,000

Best Deal-$5,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory42 vehicles

Avg Markup (All Models)-$976

Avg Markup (F-150)-$1,000

% Below MSRP100%

Avg Days to Sell15 days

Avg Sold Markup-$438

Cheaper F-150 STX Inventory

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-$5,000$46,24026d