Deal Sheet: 2026 F-150 Platinum

Group 1 Ford of Pensacola · Pensacola, FL · VIN: 1FTEW7K89TFB48360

Negotiation Guide

Opening Offer

$70,623

Fair Price

$72,123

Walk Away Above

$72,847

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$66,213

Est. Invoice$68,420

Holdback$2,207

MSRP (Sticker)$73,570

Asking Price$72,570

Markup-$1,000

Dealer Margin on This Car$6,357

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory422 vehicles

Avg Markup (All Models)-$706

Avg Markup (F-150)-$1,080

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$569

Cheaper F-150 Platinum Inventory

Everett FordBenton, AR

-$4,000$74,82021d

Landers FordCollierville, TN

-$4,000$75,62021d

Homer Skelton Ford of Millington, LLCMillington, TN

-$4,000$82,98021d

Ford GrovesCape Girardeau, MO

-$4,000$81,03521d

Everett FordBenton, AR

-$4,000$76,21021d

Cogswell FordRussellville, AR

-$4,000$82,15021d

Ford of West MemphisWest Memphis, AR

-$4,000$82,35521d

Gallatin FordGallatin, TN

-$4,000$81,98521d

Everett FordBenton, AR

-$4,000$76,24521d

Vogler FordCarbondale, IL

-$4,000$76,64021d