Deal Sheet: 2026 F-150 Platinum

Group 1 Ford of Pensacola · Pensacola, FL · VIN: 1FTEW7K84TFB48363

Negotiation Guide

Opening Offer

$71,118

Fair Price

$72,618

Walk Away Above

$73,342

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$66,659

Est. Invoice$68,880

Holdback$2,222

MSRP (Sticker)$74,065

Asking Price$73,065

Markup-$1,000

Dealer Margin on This Car$6,407

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory422 vehicles

Avg Markup (All Models)-$706

Avg Markup (F-150)-$1,080

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$569

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