Deal Sheet: 2026 F-150 Platinum

B & B Ford, Inc. · Barnwell, SC · VIN: 1FTEW7K84TFB01821

Negotiation Guide

Opening Offer

$69,850

Fair Price

$71,350

Walk Away Above

$72,475

• Recent buyers paid ~$1,447 below MSRP
• Sitting 23 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$66,240

Est. Invoice$68,448

Holdback$2,208

MSRP (Sticker)$73,600

Asking Price$72,600

Markup-$1,000

Dealer Margin on This Car$6,360

Percentile100% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory29 vehicles

Avg Markup (All Models)-$862

Avg Markup (F-150)-$1,286

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$250

Cheaper F-150 Platinum Inventory

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-$4,000$74,82023d

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-$4,000$75,62023d

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-$4,000$76,21023d

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-$4,000$82,15023d

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-$4,000$82,35523d

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-$4,000$81,98523d

Everett FordBenton, AR

-$4,000$76,24523d

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-$4,000$76,64023d