Deal Sheet: 2026 F-150 Platinum

Mike Reichenbach Ford · Florence, SC · VIN: 1FTEW7K84TFA14453

Negotiation Guide

Opening Offer

$69,261

Fair Price

$70,761

Walk Away Above

$71,815

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$65,583

Est. Invoice$67,769

Holdback$2,186

MSRP (Sticker)$72,870

Asking Price$71,870

Markup-$1,000

Dealer Margin on This Car$6,287

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory78 vehicles

Avg Markup (All Models)-$474

Avg Markup (F-150)-$1,063

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$1,250

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