Deal Sheet: 2026 F-150 Platinum

Group 1 Ford of Pensacola · Pensacola, FL · VIN: 1FTEW7K82TFB47115

Negotiation Guide

Opening Offer

$71,618

Fair Price

$73,118

Walk Away Above

$73,842

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$67,109

Est. Invoice$69,345

Holdback$2,237

MSRP (Sticker)$74,565

Asking Price$73,565

Markup-$1,000

Dealer Margin on This Car$6,457

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory422 vehicles

Avg Markup (All Models)-$706

Avg Markup (F-150)-$1,080

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$569

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