Deal Sheet: 2026 F-150 Platinum

Helfman Ford, Inc. · Stafford, TX · VIN: 1FTEW7K81TFB08922

Negotiation Guide

Opening Offer

$68,840

Fair Price

$70,340

Walk Away Above

$71,392

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$65,201

Est. Invoice$67,374

Holdback$2,173

MSRP (Sticker)$72,445

Asking Price$71,445

Markup-$1,000

Dealer Margin on This Car$6,245

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory374 vehicles

Avg Markup (All Models)-$755

Avg Markup (F-150)-$1,490

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$844

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