This Is Already a Great Deal
Opening Offer
$36,782
Asking Price
$37,920
Max Price
$37,920
- • Recent buyers paid ~$909 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,091 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,928
Est. Invoice$37,126
Holdback (est.)$1,198
MSRP (Sticker)$39,920
Asking Price$37,920
Markup-$2,000
Est. Dealer Margin on This Car$1,992
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1129
Avg Markup-$909
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory150 vehicles
Avg Markup (All Models)-$2,647
Avg Markup (Ranger)-$2,188
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,465
Price History
Jul 9, 2026$39,920 → $37,920(-$2,000)
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