This Is Already a Great Deal
Opening Offer
$37,534
Asking Price
$38,695
Max Price
$38,695
- • Recent buyers paid ~$909 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,091 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,626
Est. Invoice$37,846
Holdback (est.)$1,221
MSRP (Sticker)$40,695
Asking Price$38,695
Markup-$2,000
Est. Dealer Margin on This Car$2,070
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1129
Avg Markup-$909
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory315 vehicles
Avg Markup (All Models)-$2,029
Avg Markup (Ranger)-$2,000
% Below MSRP94%
Avg Days to Sell24 days
Avg Sold Markup-$584
Price History
Jul 9, 2026$40,695 → $38,695(-$2,000)
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