Negotiation Guide
Opening Offer
$37,366
Fair Price
$38,866
Walk Away Above
$39,138
- • Recent buyers paid ~$544 below MSRP
Price Breakdown
Est. Dealer Cost$35,469
Est. Invoice$36,651
Holdback (est.)$1,182
MSRP (Sticker)$39,410
Asking Price$39,410
Markup$0
Est. Dealer Margin on This Car$3,941
Percentile100% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1052
Avg Markup-$544
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell17 days
Dealer Profile
Inventory117 vehicles
Avg Markup (All Models)-$829
Avg Markup (Ranger)-$1,429
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$714
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