Negotiation Guide
Opening Offer
$37,196
Fair Price
$38,696
Walk Away Above
$38,968
- • Recent buyers paid ~$544 below MSRP
Price Breakdown
Est. Dealer Cost$35,316
Est. Invoice$36,493
Holdback (est.)$1,177
MSRP (Sticker)$39,240
Asking Price$39,240
Markup$0
Est. Dealer Margin on This Car$3,924
Percentile100% of inventory is priced lower
Days on Lot1 days
What Others Paid (Last 30 Days)
Cars Sold1052
Avg Markup-$544
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell17 days
Dealer Profile
Inventory178 vehicles
Avg Markup (All Models)+$416
Avg Markup (Ranger)$0
% Below MSRP59%
Avg Days to Sell19 days
Avg Sold Markup+$77
Cheaper Ranger XL Inventory
Sanderson FordGlendale, AZ
-$2,000$34,20022d
Perry Ford of National CityNational City, CA
-$2,000$34,67522d
Fritts FordRiverside, CA
-$2,000$36,64022d
Fritts FordRiverside, CA
-$2,000$37,03522d
Joe Hall FordLewiston, ID
-$2,000$37,67522d
Akins FordWinder, GA
-$2,000$33,87022d
Akins FordWinder, GA
-$2,000$33,24522d
Bozard FordSaint Augustine, FL
-$2,000$34,80522d
Gilbert FordOkeechobee, FL
-$2,000$33,39022d
Weikert Ford IncLake Wales, FL
-$2,000$33,39022d