Negotiation Guide
Opening Offer
$37,706
Fair Price
$39,206
Walk Away Above
$39,478
- • Recent buyers paid ~$544 below MSRP
Price Breakdown
Est. Dealer Cost$35,775
Est. Invoice$36,968
Holdback (est.)$1,193
MSRP (Sticker)$39,750
Asking Price$39,750
Markup$0
Est. Dealer Margin on This Car$3,975
Percentile100% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold1052
Avg Markup-$544
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell17 days
Dealer Profile
Inventory104 vehicles
Avg Markup (All Models)-$385
Avg Markup (Ranger)$0
% Below MSRP92%
Avg Days to Sell17 days
Avg Sold Markup-$983
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