This Is Already a Great Deal
Opening Offer
$37,841
Asking Price
$37,990
Max Price
$37,990
- • Recent buyers paid ~$853 below MSRP
- • Sitting 37 days (avg 22) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,364 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,341
Est. Invoice$38,586
Holdback (est.)$1,245
MSRP (Sticker)$41,490
Asking Price$37,990
Markup-$3,500
Est. Dealer Margin on This Car$649
Percentile12% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold1417
Avg Markup-$853
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory109 vehicles
Avg Markup (All Models)-$1,151
Avg Markup (Ranger)-$2,500
% Below MSRP82%
Avg Days to Sell19 days
Avg Sold Markup-$887
Price History
Jul 9, 2026$39,490 → $37,990(-$1,500)
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