Negotiation Guide
Opening Offer
$37,846
Fair Price
$39,346
Walk Away Above
$39,618
- • Recent buyers paid ~$544 below MSRP
Price Breakdown
Est. Dealer Cost$35,901
Est. Invoice$37,098
Holdback (est.)$1,197
MSRP (Sticker)$39,890
Asking Price$39,890
Markup$0
Est. Dealer Margin on This Car$3,989
Percentile100% of inventory is priced lower
Days on Lot1 days
What Others Paid (Last 30 Days)
Cars Sold1052
Avg Markup-$544
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell17 days
Dealer Profile
Inventory128 vehicles
Avg Markup (All Models)-$324
Avg Markup (Ranger)-$182
% Below MSRP100%
Avg Days to Sell11 days
Avg Sold Markup-$1,135
Cheaper Ranger XL Inventory
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