This Is Already a Great Deal
Opening Offer
$37,301
Asking Price
$38,390
Max Price
$38,390
- • Recent buyers paid ~$853 below MSRP
- • Sitting 38 days (avg 22) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,350 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,801
Est. Invoice$38,028
Holdback (est.)$1,227
MSRP (Sticker)$40,890
Asking Price$38,390
Markup-$2,500
Est. Dealer Margin on This Car$1,589
Percentile37% of inventory is priced lower
Days on Lot38 days
What Others Paid (Last 30 Days)
Cars Sold1417
Avg Markup-$853
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory114 vehicles
Avg Markup (All Models)-$1,544
Avg Markup (Ranger)-$1,875
% Below MSRP87%
Avg Days to Sell23 days
Avg Sold Markup-$843
Price History
Jul 9, 2026$40,890 → $38,390(-$2,500)
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