Deal Sheet: 2026 Ranger LARIAT

CarHeroes Ford of Lenoir · Lenoir, NC · VIN: 1FTER4KP9TLE28388

Negotiation Guide

Opening Offer

$51,239

Fair Price

$52,739

Walk Away Above

$53,130

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$48,168

Est. Invoice$49,774

Holdback$1,606

MSRP (Sticker)$53,520

Asking Price$53,520

Markup$0

Dealer Margin on This Car$5,352

Percentile100% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory29 vehicles

Avg Markup (All Models)-$190

Avg Markup (Ranger)-$400

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$885

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