Deal Sheet: 2026 Ranger LARIAT

Perry Ford of National City · National City, CA · VIN: 1FTER4KP9TLE28133

Negotiation Guide

Opening Offer

$52,026

Fair Price

$53,526

Walk Away Above

$54,081

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$49,172

Est. Invoice$50,811

Holdback$1,639

MSRP (Sticker)$54,635

Asking Price$54,635

Markup$0

Dealer Margin on This Car$5,464

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)-$626

Avg Markup (Ranger)-$200

% Below MSRP100%

Avg Days to Sell8 days

Avg Sold Markup-$1,083

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