Negotiation Guide
Opening Offer
$52,709
Fair Price
$54,209
Walk Away Above
$54,600
- • Recent buyers paid ~$781 below MSRP
Price Breakdown
Est. Dealer Cost$49,491
Est. Invoice$51,141
Holdback$1,650
MSRP (Sticker)$54,990
Asking Price$54,990
Markup$0
Dealer Margin on This Car$5,499
Percentile100% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold228
Avg Markup-$781
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory124 vehicles
Avg Markup (All Models)-$347
Avg Markup (Ranger)-$200
% Below MSRP100%
Avg Days to Sell8 days
Avg Sold Markup-$1,306
Cheaper Ranger LARIAT Inventory
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-$2,000$50,63015d
Sanders Ford IncJacksonville, NC
-$2,000$53,37015d
Grappone FordBow, NH
-$2,000$48,88015d
Keyser & Miller Ford, Inc.Collegeville, PA
-$2,000$48,66015d
Beshore and Koller, Inc.Manchester, PA
-$2,000$50,45015d
Bob Bell Ford of Bel AirBel Air, MD
-$2,000$53,23015d
Kindle FordCape May Court House, NJ
-$2,000$53,78515d
Akins FordWinder, GA
-$2,000$49,7406d
Bob Thomas Ford, Inc.Hamden, CT
-$2,000$53,87515d
D-Patrick Boonville FordBoonville, IN
-$2,000$51,79015d