Deal Sheet: 2026 Ranger LARIAT

Homer Skelton Ford, Inc. · Olive Branch, MS · VIN: 1FTER4KP8TLE26275

Negotiation Guide

Opening Offer

$51,674

Fair Price

$53,174

Walk Away Above

$53,810

• Recent buyers paid ~$781 below MSRP
• Sitting 19 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$49,001

Est. Invoice$50,634

Holdback$1,633

MSRP (Sticker)$54,445

Asking Price$54,445

Markup$0

Dealer Margin on This Car$5,445

Percentile100% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$589

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$500

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