Deal Sheet: 2026 Ranger LARIAT

Key Ford of Rockland · Thomaston, ME · VIN: 1FTER4KP8TLE26051

Negotiation Guide

Opening Offer

$53,609

Fair Price

$55,109

Walk Away Above

$55,500

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$50,301

Est. Invoice$51,978

Holdback$1,677

MSRP (Sticker)$55,890

Asking Price$55,890

Markup$0

Dealer Margin on This Car$5,589

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory7 vehicles

Avg Markup (All Models)-$714

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup$0

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