Deal Sheet: 2026 Ranger LARIAT

Jim Ellis Ford Sandy Springs · Atlanta, GA · VIN: 1FTER4KP8TLE24512

Negotiation Guide

Opening Offer

$49,994

Fair Price

$51,494

Walk Away Above

$52,042

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$47,331

Est. Invoice$48,909

Holdback$1,578

MSRP (Sticker)$52,590

Asking Price$52,590

Markup$0

Dealer Margin on This Car$5,259

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory182 vehicles

Avg Markup (All Models)-$637

Avg Markup (Ranger)-$727

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$583

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