Deal Sheet: 2026 Ranger LARIAT

Van Horn Ford · Oconomowoc, WI · VIN: 1FTER4KP8TLE21108

Negotiation Guide

Opening Offer

$54,559

Fair Price

$56,059

Walk Away Above

$56,450

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$51,156

Est. Invoice$52,861

Holdback$1,705

MSRP (Sticker)$56,840

Asking Price$56,840

Markup$0

Dealer Margin on This Car$5,684

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory60 vehicles

Avg Markup (All Models)-$592

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$571

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