Deal Sheet: 2026 Ranger LARIAT

Bartow Ford Company · Bartow, FL · VIN: 1FTER4KP8TLE17933

Negotiation Guide

Opening Offer

$51,261

Fair Price

$52,761

Walk Away Above

$53,313

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$48,479

Est. Invoice$50,094

Holdback$1,616

MSRP (Sticker)$53,865

Asking Price$53,865

Markup$0

Dealer Margin on This Car$5,387

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory432 vehicles

Avg Markup (All Models)-$715

Avg Markup (Ranger)-$200

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$609

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