Negotiation Guide
Opening Offer
$49,586
Fair Price
$51,086
Walk Away Above
$51,686
- • Recent buyers paid ~$781 below MSRP
- • Sitting 18 days (avg 10) — extra leverage
Price Breakdown
Est. Dealer Cost$47,057
Est. Invoice$48,625
Holdback$1,569
MSRP (Sticker)$52,285
Asking Price$52,285
Markup$0
Dealer Margin on This Car$5,229
Percentile100% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold228
Avg Markup-$781
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory304 vehicles
Avg Markup (All Models)-$618
Avg Markup (Ranger)-$235
% Below MSRP100%
Avg Days to Sell11 days
Avg Sold Markup-$800
Cheaper Ranger LARIAT Inventory
Whaling City FordNew London, CT
-$2,000$50,63018d
Sanders Ford IncJacksonville, NC
-$2,000$53,37018d
Grappone FordBow, NH
-$2,000$48,88018d
Keyser & Miller Ford, Inc.Collegeville, PA
-$2,000$48,66018d
Beshore and Koller, Inc.Manchester, PA
-$2,000$50,45018d
Bob Bell Ford of Bel AirBel Air, MD
-$2,000$53,23018d
Kindle FordCape May Court House, NJ
-$2,000$53,78518d
Akins FordWinder, GA
-$2,000$49,7409d
Bob Thomas Ford, Inc.Hamden, CT
-$2,000$53,87518d
D-Patrick Boonville FordBoonville, IN
-$2,000$51,79018d