Deal Sheet: 2026 Ranger LARIAT

Rich Ford Sales, Inc. · Albuquerque, NM · VIN: 1FTER4KP7TLE28566

Negotiation Guide

Opening Offer

$54,524

Fair Price

$56,024

Walk Away Above

$56,415

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$51,125

Est. Invoice$52,829

Holdback$1,704

MSRP (Sticker)$56,805

Asking Price$56,805

Markup$0

Dealer Margin on This Car$5,681

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory231 vehicles

Avg Markup (All Models)-$970

Avg Markup (Ranger)-$250

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$1,643

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