Deal Sheet: 2026 Ranger LARIAT

Palm Coast Ford · Palm Coast, FL · VIN: 1FTER4KP7TLE24758

Negotiation Guide

Opening Offer

$53,164

Fair Price

$54,664

Walk Away Above

$55,055

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$49,901

Est. Invoice$51,564

Holdback$1,663

MSRP (Sticker)$55,445

Asking Price$55,445

Markup$0

Dealer Margin on This Car$5,545

Percentile100% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)-$431

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell7 days

Avg Sold Markup-$729

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