Deal Sheet: 2026 Ranger LARIAT

Mahwah Ford Sales & Service, Inc. · Mahwah, NJ · VIN: 1FTER4KP7TLE19026

Negotiation Guide

Opening Offer

$52,624

Fair Price

$54,124

Walk Away Above

$54,515

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$49,415

Est. Invoice$51,062

Holdback$1,647

MSRP (Sticker)$54,905

Asking Price$54,905

Markup$0

Dealer Margin on This Car$5,491

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$391

Avg Markup (Ranger)-$667

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$324

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