Deal Sheet: 2026 Ranger LARIAT

Sons Ford of Auburn · Auburn, AL · VIN: 1FTER4KP6TLE31197

Negotiation Guide

Opening Offer

$50,844

Fair Price

$52,344

Walk Away Above

$52,735

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$47,813

Est. Invoice$49,406

Holdback$1,594

MSRP (Sticker)$53,125

Asking Price$53,125

Markup$0

Dealer Margin on This Car$5,313

Percentile100% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)-$592

Avg Markup (Ranger)$0

% Below MSRP88%

Avg Days to Sell32 days

Avg Sold Markup-$1,055

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