Deal Sheet: 2026 Ranger LARIAT

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FTER4KP6TLE29014

Negotiation Guide

Opening Offer

$50,399

Fair Price

$51,899

Walk Away Above

$52,290

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$47,412

Est. Invoice$48,992

Holdback$1,580

MSRP (Sticker)$52,680

Asking Price$52,680

Markup$0

Dealer Margin on This Car$5,268

Percentile100% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory368 vehicles

Avg Markup (All Models)-$652

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$754

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