Deal Sheet: 2026 Ranger LARIAT

Chapman Ford · Egg Harbor Township, NJ · VIN: 1FTER4KP6TLE28137

Negotiation Guide

Opening Offer

$52,509

Fair Price

$54,009

Walk Away Above

$54,400

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$49,311

Est. Invoice$50,955

Holdback$1,644

MSRP (Sticker)$54,790

Asking Price$54,790

Markup$0

Dealer Margin on This Car$5,479

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory151 vehicles

Avg Markup (All Models)-$265

Avg Markup (Ranger)$0

% Below MSRP87%

Avg Days to Sell13 days

Avg Sold Markup+$65

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