Deal Sheet: 2026 Ranger LARIAT

Gordie Boucher Ford of Janesville · Janesville, WI · VIN: 1FTER4KP5TLE19607

Negotiation Guide

Opening Offer

$51,659

Fair Price

$53,159

Walk Away Above

$53,550

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$48,546

Est. Invoice$50,164

Holdback$1,618

MSRP (Sticker)$53,940

Asking Price$53,940

Markup$0

Dealer Margin on This Car$5,394

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory161 vehicles

Avg Markup (All Models)-$550

Avg Markup (Ranger)-$667

% Below MSRP98%

Avg Days to Sell9 days

Avg Sold Markup-$692

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