Deal Sheet: 2026 Ranger LARIAT

Herring Ford, Inc. · Picayune, MS · VIN: 1FTER4KP5TLE01298

Negotiation Guide

Opening Offer

$52,305

Fair Price

$53,805

Walk Away Above

$54,387

• Recent buyers paid ~$781 below MSRP
• Sitting 17 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$49,473

Est. Invoice$51,122

Holdback$1,649

MSRP (Sticker)$54,970

Asking Price$54,970

Markup$0

Dealer Margin on This Car$5,497

Percentile100% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory43 vehicles

Avg Markup (All Models)-$709

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell6 days

Avg Sold Markup-$1,500

Cheaper Ranger LARIAT Inventory

Whaling City FordNew London, CT

-$2,000$50,63017d

Sanders Ford IncJacksonville, NC

-$2,000$53,37017d

Grappone FordBow, NH

-$2,000$48,88017d

Keyser & Miller Ford, Inc.Collegeville, PA

-$2,000$48,66017d

Beshore and Koller, Inc.Manchester, PA

-$2,000$50,45017d

Bob Bell Ford of Bel AirBel Air, MD

-$2,000$53,23017d

Kindle FordCape May Court House, NJ

-$2,000$53,78517d

Akins FordWinder, GA

-$2,000$49,7408d

Bob Thomas Ford, Inc.Hamden, CT

-$2,000$53,87517d

D-Patrick Boonville FordBoonville, IN

-$2,000$51,79017d