Deal Sheet: 2026 Ranger LARIAT

Hull Dobbs Ford · Birmingham, AL · VIN: 1FTER4KP4TLE28041

Negotiation Guide

Opening Offer

$52,089

Fair Price

$53,589

Walk Away Above

$53,980

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$48,933

Est. Invoice$50,564

Holdback$1,631

MSRP (Sticker)$54,370

Asking Price$54,370

Markup$0

Dealer Margin on This Car$5,437

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)-$1,080

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$1,038

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