Deal Sheet: 2026 Ranger LARIAT

Long-Lewis Ford of the Shoals · Muscle Shoals, AL · VIN: 1FTER4KP3TLE32839

Negotiation Guide

Opening Offer

$51,404

Fair Price

$52,904

Walk Away Above

$53,295

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$48,317

Est. Invoice$49,927

Holdback$1,611

MSRP (Sticker)$53,685

Asking Price$53,685

Markup$0

Dealer Margin on This Car$5,369

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory411 vehicles

Avg Markup (All Models)-$220

Avg Markup (Ranger)$0

% Below MSRP81%

Avg Days to Sell12 days

Avg Sold Markup-$448

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