Deal Sheet: 2026 Ranger LARIAT

Purvis Ford · Fredericksburg, VA · VIN: 1FTER4KP3TLE25938

Negotiation Guide

Opening Offer

$51,892

Fair Price

$53,392

Walk Away Above

$53,946

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$49,050

Est. Invoice$50,685

Holdback$1,635

MSRP (Sticker)$54,500

Asking Price$54,500

Markup$0

Dealer Margin on This Car$5,450

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory179 vehicles

Avg Markup (All Models)-$670

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$597

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