Negotiation Guide
Opening Offer
$50,690
Fair Price
$52,190
Walk Away Above
$52,740
- • Recent buyers paid ~$781 below MSRP
- • Sitting 16 days (avg 10) — extra leverage
Price Breakdown
Est. Dealer Cost$47,961
Est. Invoice$49,560
Holdback$1,599
MSRP (Sticker)$53,290
Asking Price$53,290
Markup$0
Dealer Margin on This Car$5,329
Percentile100% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold228
Avg Markup-$781
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory335 vehicles
Avg Markup (All Models)-$252
Avg Markup (Ranger)-$857
% Below MSRP81%
Avg Days to Sell11 days
Avg Sold Markup-$273
Cheaper Ranger LARIAT Inventory
Whaling City FordNew London, CT
-$2,000$50,63016d
Sanders Ford IncJacksonville, NC
-$2,000$53,37016d
Grappone FordBow, NH
-$2,000$48,88016d
Keyser & Miller Ford, Inc.Collegeville, PA
-$2,000$48,66016d
Beshore and Koller, Inc.Manchester, PA
-$2,000$50,45016d
Bob Bell Ford of Bel AirBel Air, MD
-$2,000$53,23016d
Kindle FordCape May Court House, NJ
-$2,000$53,78516d
Akins FordWinder, GA
-$2,000$49,7407d
Bob Thomas Ford, Inc.Hamden, CT
-$2,000$53,87516d
D-Patrick Boonville FordBoonville, IN
-$2,000$51,79016d