Deal Sheet: 2026 Ranger LARIAT

Stivers Ford Lincoln · Montgomery, AL · VIN: 1FTER4KP2TLE33822

Negotiation Guide

Opening Offer

$52,614

Fair Price

$54,114

Walk Away Above

$54,505

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$49,406

Est. Invoice$51,052

Holdback$1,647

MSRP (Sticker)$54,895

Asking Price$54,895

Markup$0

Dealer Margin on This Car$5,490

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory380 vehicles

Avg Markup (All Models)-$297

Avg Markup (Ranger)$0

% Below MSRP91%

Avg Days to Sell8 days

Avg Sold Markup-$382

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