Deal Sheet: 2026 Ranger LARIAT

Hertrich Ford of Milford · Milford, DE · VIN: 1FTER4KP2TLE25168

Negotiation Guide

Opening Offer

$53,498

Fair Price

$54,998

Walk Away Above

$55,556

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$50,504

Est. Invoice$52,187

Holdback$1,683

MSRP (Sticker)$56,115

Asking Price$56,115

Markup$0

Dealer Margin on This Car$5,612

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)-$474

Avg Markup (Ranger)-$571

% Below MSRP88%

Avg Days to Sell10 days

Avg Sold Markup-$333

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