Negotiation Guide
Opening Offer
$51,609
Fair Price
$53,109
Walk Away Above
$53,662
- • Recent buyers paid ~$781 below MSRP
- • Sitting 16 days (avg 10) — extra leverage
Price Breakdown
Est. Dealer Cost$48,794
Est. Invoice$50,420
Holdback$1,626
MSRP (Sticker)$54,215
Asking Price$54,215
Markup$0
Dealer Margin on This Car$5,422
Percentile100% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold228
Avg Markup-$781
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory1001 vehicles
Avg Markup (All Models)-$360
Avg Markup (Ranger)-$143
% Below MSRP100%
Avg Days to Sell10 days
Avg Sold Markup-$563
Cheaper Ranger LARIAT Inventory
Whaling City FordNew London, CT
-$2,000$50,63016d
Sanders Ford IncJacksonville, NC
-$2,000$53,37016d
Grappone FordBow, NH
-$2,000$48,88016d
Keyser & Miller Ford, Inc.Collegeville, PA
-$2,000$48,66016d
Beshore and Koller, Inc.Manchester, PA
-$2,000$50,45016d
Bob Bell Ford of Bel AirBel Air, MD
-$2,000$53,23016d
Kindle FordCape May Court House, NJ
-$2,000$53,78516d
Akins FordWinder, GA
-$2,000$49,7406d
Bob Thomas Ford, Inc.Hamden, CT
-$2,000$53,87516d
D-Patrick Boonville FordBoonville, IN
-$2,000$51,79016d