Deal Sheet: 2026 Ranger LARIAT

Echelon Ford, Inc. · Stratford, NJ · VIN: 1FTER4KP1TLE25601

Negotiation Guide

Opening Offer

$51,914

Fair Price

$53,414

Walk Away Above

$53,805

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$48,776

Est. Invoice$50,401

Holdback$1,626

MSRP (Sticker)$54,195

Asking Price$54,195

Markup$0

Dealer Margin on This Car$5,420

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory151 vehicles

Avg Markup (All Models)-$520

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$750

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