Deal Sheet: 2026 Ranger LARIAT

Conway Heaton, Inc. · Bardstown, KY · VIN: 1FTER4KP1TLE25131

Negotiation Guide

Opening Offer

$51,899

Fair Price

$53,399

Walk Away Above

$53,790

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$48,762

Est. Invoice$50,387

Holdback$1,625

MSRP (Sticker)$54,180

Asking Price$54,180

Markup$0

Dealer Margin on This Car$5,418

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory71 vehicles

Avg Markup (All Models)-$394

Avg Markup (Ranger)-$667

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$444

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