Deal Sheet: 2026 Ranger LARIAT

Red Rock Ford of Dickinson, Inc. · Dickinson, ND · VIN: 1FTER4KP1TLE12718

Negotiation Guide

Opening Offer

$52,794

Fair Price

$54,294

Walk Away Above

$54,685

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$49,568

Est. Invoice$51,220

Holdback$1,652

MSRP (Sticker)$55,075

Asking Price$55,075

Markup$0

Dealer Margin on This Car$5,508

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory114 vehicles

Avg Markup (All Models)-$456

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$1,125

Cheaper Ranger LARIAT Inventory

Whaling City FordNew London, CT

-$2,000$50,63015d

Sanders Ford IncJacksonville, NC

-$2,000$53,37015d

Grappone FordBow, NH

-$2,000$48,88015d

Keyser & Miller Ford, Inc.Collegeville, PA

-$2,000$48,66015d

Beshore and Koller, Inc.Manchester, PA

-$2,000$50,45015d

Bob Bell Ford of Bel AirBel Air, MD

-$2,000$53,23015d

Kindle FordCape May Court House, NJ

-$2,000$53,78515d

Akins FordWinder, GA

-$2,000$49,7406d

Bob Thomas Ford, Inc.Hamden, CT

-$2,000$53,87515d

D-Patrick Boonville FordBoonville, IN

-$2,000$51,79015d