Deal Sheet: 2026 Ranger LARIAT

Frederick Ford, Inc. · Seaford, DE · VIN: 1FTER4KP0TLE31633

Negotiation Guide

Opening Offer

$53,696

Fair Price

$55,196

Walk Away Above

$55,756

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$50,684

Est. Invoice$52,373

Holdback$1,689

MSRP (Sticker)$56,315

Asking Price$56,315

Markup$0

Dealer Margin on This Car$5,632

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)-$500

Avg Markup (Ranger)-$500

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$1,462

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