Negotiation Guide
Opening Offer
$51,039
Fair Price
$52,539
Walk Away Above
$52,930
- • Recent buyers paid ~$781 below MSRP
Price Breakdown
Est. Dealer Cost$47,988
Est. Invoice$49,588
Holdback$1,600
MSRP (Sticker)$53,320
Asking Price$53,320
Markup$0
Dealer Margin on This Car$5,332
Percentile100% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold228
Avg Markup-$781
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$589
Avg Markup (Ranger)-$667
% Below MSRP100%
Avg Days to Sell11 days
Avg Sold Markup-$771
Cheaper Ranger LARIAT Inventory
Whaling City FordNew London, CT
-$2,000$50,63015d
Sanders Ford IncJacksonville, NC
-$2,000$53,37015d
Grappone FordBow, NH
-$2,000$48,88015d
Keyser & Miller Ford, Inc.Collegeville, PA
-$2,000$48,66015d
Beshore and Koller, Inc.Manchester, PA
-$2,000$50,45015d
Bob Bell Ford of Bel AirBel Air, MD
-$2,000$53,23015d
Kindle FordCape May Court House, NJ
-$2,000$53,78515d
Akins FordWinder, GA
-$2,000$49,7406d
Bob Thomas Ford, Inc.Hamden, CT
-$2,000$53,87515d
D-Patrick Boonville FordBoonville, IN
-$2,000$51,79015d