Deal Sheet: 2026 Ranger LARIAT

Confidence Ford of Norman · Norman, OK · VIN: 1FTER4KP0TLE05517

Negotiation Guide

Opening Offer

$51,485

Fair Price

$52,985

Walk Away Above

$53,537

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$48,681

Est. Invoice$50,304

Holdback$1,623

MSRP (Sticker)$54,090

Asking Price$54,090

Markup$0

Dealer Margin on This Car$5,409

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory196 vehicles

Avg Markup (All Models)-$832

Avg Markup (Ranger)-$333

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$548

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