Deal Sheet: 2026 Ranger LARIAT

Vermillion Ford, Inc. · Vermillion, SD · VIN: 1FTER4KH9TLE20963

Negotiation Guide

Opening Offer

$50,759

Fair Price

$52,259

Walk Away Above

$52,650

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$47,736

Est. Invoice$49,327

Holdback$1,591

MSRP (Sticker)$53,040

Asking Price$53,040

Markup$0

Dealer Margin on This Car$5,304

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory523 vehicles

Avg Markup (All Models)-$214

Avg Markup (Ranger)$0

% Below MSRP62%

Avg Days to Sell22 days

Avg Sold Markup-$555

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