Deal Sheet: 2026 Ranger LARIAT

West Herr Ford of Rochester · Rochester, NY · VIN: 1FTER4KH9TLE05525

Negotiation Guide

Opening Offer

$47,364

Fair Price

$48,864

Walk Away Above

$49,255

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$44,681

Est. Invoice$46,170

Holdback$1,489

MSRP (Sticker)$49,645

Asking Price$49,645

Markup$0

Dealer Margin on This Car$4,965

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)-$459

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$375

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