Deal Sheet: 2026 Ranger LARIAT

Morris Ford, Inc. · Burnt Hills, NY · VIN: 1FTER4KH9TLE02284

Negotiation Guide

Opening Offer

$48,684

Fair Price

$50,184

Walk Away Above

$50,575

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$45,869

Est. Invoice$47,397

Holdback$1,529

MSRP (Sticker)$50,965

Asking Price$50,965

Markup$0

Dealer Margin on This Car$5,097

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$985

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$779

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