Deal Sheet: 2026 Ranger LARIAT

Parks Ford of Gainesville · Gainesville, FL · VIN: 1FTER4KH8TLE18136

Negotiation Guide

Opening Offer

$50,968

Fair Price

$52,468

Walk Away Above

$53,019

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$48,213

Est. Invoice$49,820

Holdback$1,607

MSRP (Sticker)$53,570

Asking Price$53,570

Markup$0

Dealer Margin on This Car$5,357

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)-$1,632

Avg Markup (Ranger)-$1,333

% Below MSRP95%

Avg Days to Sell17 days

Avg Sold Markup-$192

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